Iatoria

Description


Iatoria is an eHealth company created by Dr. Jim Duthie, Urological Surgeon, to provide robust, reliable, accurate and accessible medical information to the layperson. He chose the name “Iatoria” – which is an ancient Greek word meaning “The Art of Healing” and was keen on a “scribbly style”, more natural looking than a regular typeface, to reflect the fact that a lot of (great)ideas are scribbled on a café napkin or hotel pad.

Once the logo was completed, work began on the website. Jim had a clear idea of what he wanted and commissioned beautiful anatomical drawings by Hannah Beattie of a hand(hand of the surgeon), a brain(the idea behind the site), lungs (communication), heart (The heart of Iatoria is making people better)…and a quirky foot “footer” for a bit of an aside to the rest of the site.

The end result was a bit different to how Jim imagined it, but he reflected that this was the value of collaboration. Indeed, it was a great project to be involved in – there was a lot of space to flex creative muscles while still following the brief. A fantastic web build by Macnet Technologies completed the collaboration process.

Iatoria business cards followed with minimal text, inviting inquisitive minds to visit the Iatoria website to find out more.

“Linda, I am very, very impressed”…
“Once again I blown away. Fantastic.” – great feedback on a liberating graphic design job!

Details


Client
Iatoria
Type
Branding, Business Card, Logo, Web Design