Logo file types
When your logo files get sent to you, you will find several types of files, some of which you probably can't open - don't move them to the trash! These are most likely your vector file versions. I create your logo in a vector-based program so that your logo can be repre...
The whole package
When approached by Doug with regard to designing packaging for a premium product, I had to convince him to begin by giving his product an identity, starting with a logo. We had many discussions around the bottle, its labelling, and packaging and researched, extensively, vari...
Gsm - what is it?
GSM: grams per square meter (of paper/card).
In my opinion, when it comes to business cards, more is more. The higher the gsm, the heavier (denser) the paper is, the more quality it exudes.
If you've ever been handed a flimsy, easily bendable business card, y...
Why do I need vector files?
Things that are created using software that is vector based use mathematical formulas on a grid system... perfect for things like logos. Logos always need to represent perfectly no matter where they are placed and vectors allow a crisp edge at all times. ...
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